Marketing & Advertising

Getting the Most Out of Outdoor Advertising in Manhattan NY

When it comes to getting the most out of Outdoor Advertising in Manhattan NY, there are many different things that can be done to create the most impact with customers. Regarding outdoor advertising, there are several different rules that apply for the campaigns that have proven to work.

Keep It Short

Any wording on an outdoor sign needs to be short. The rule of thumb is to keep it to six words or fewer. Customers or others reading a sign do not usually have time to stop and read a lengthy narrative on the sign. The message needs to be short, to the point, and memorable. This is why just six words or fewer is ideal.

Do Not Be Distracting

Most advertisements are viewed from vehicles or by cyclists and pedestrians. While any company wants a sign to be noticed they do not want to be responsible for an accident. Advertisements needs to be catching, but not so much that they are distracting people completely from what they are doing.

Avoid Information Overload

The main thing to remember with signs in Manhattan NY is that the main goal is to introduce people to a brand. This is not the time or place to list all possible forms of contact. Keep the contact information very limited.

Make an Impression

A sign needs to be clever and smart to grab the attention of people. A boring ad is going to be overlooked and not remembered at all. While an ad needs to be appealing, it cannot be overly smart. The message needs to be impactful to the reader, but not lost on the reader. It also must be comprehended in a short period of time.

The More Signs the Better

When it comes to reaching a larger audience, the more signs the better. Repetition is the key to remembering a brand, the audience needs to be at the forefront of the audiences’ minds. This cannot be achieved with just one sign. It is vital to have signs in many different locations throughout the area.

Show It

Saying a message is one thing, but showing it is another. This means that utilizing graphics and eye catching colors is the best way to get a message across to a customer base.

There are many different things people can do to advertise their businesses. Using just a few tips can help to reach the most people possible

Tru-Art Sign Co have many years of experience and will help you make a statement with custom designed signs in Manhattan NY. You can connect with them on Facebook for more updates!

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