5 Missteps to Avoid When You Plan for a Trade Show
Making mistakes before or during your trade show can lead to a low return. Here are missteps you’ll need to avoid the next time you participate in a trade show.
Going to the wrong show
Not all shows will help boost awareness of your brand. You need to consider whether or not you’re putting your product in front of the right audience or not, the Entrepreneur says.
Getting bad displays
Displays are typically make the first impression on your clients. So if your booth is old, boring and doesn’t say much about your business, then you are probably losing on the opportunity to market your company to potential new clients or customers. Get your displays right when you hire the services of a professional exhibit builder for a trade show display in Orlando.
Not listening to advice
An excellent builder will provide you with suggestions on how to achieve the outcome you want for your displays. But if you insist on doing it your way, then that could lead to disastrous results. For instance, puingt nearly everything in your displays can make your display look crowded and busy. That’s only going to translate to visual clutter, and will effectively discourage attendees from taking a step further in your booth.
Not being clear about your reasons
Make sure you and your builder are on the same page. State your reasons for participating in the show along with your goals and expectations. Being upfront about your reasons will make it easier for the firm to make the trade show display in Orlando that meets your needs.
Lack of staff training
Excellent displays can get people to come to your booth. But rude or unhelpful staff can make them step back out again. Train your staff to ensure proper treatment of guests. That’s going to help you get more customers and clients.