Why are Manufacturers Using Printed USB Flash Drives to Replace Their catalogs?

by | Feb 7, 2013 | Computer And Software

Universal Serial Bus, or USB, flash drives have taken the business world by storm in recent years. They can hold a very large amount of data in a very small space. A person can take whole volumes worth of books or several disks worth of video and audio around in a device that fits in the palm of their hand.

Business are now taking it a step further with custom printed USB flash drives that feature the company logo. With these, a business will be able to give out a lot of information about their products and services that is more in depth and descriptive that with methods like postcards and flyers.

One such group that will greatly benefit from printed USB flash drive are various manufacturers. Flash drives will allow them to give customers information about the things they make in place of catalogs. This alone saves the business a great deal of money in paper, ink, and binding materials. It’s even cheaper to send out flash drives since they won’t weigh as much as a catalog. It also makes looking up information more streamlined. Instead of flipping through pages to find information, a person just has to look through the files on the flash drive. Which is fairly quick or easy for someone is tech savvy enough. With a flash drive, a person can look up whatever information is needed just as long as a device with a USB port is on hand. The good news about that is that there is a growing list of USB enabled devices.

Using a custom printed USB drive in place of a catalog can tell customers about a manufacturer just as much as a catalog can. Heck, even more! A person can put a lot of data on a flash drive, specifically the various text and pictures a catalog would contain. Depending on the flash drives storage capacity, one can put anywhere from dozens of paper pages worth of information on it to almost a thousand. A business can tell customers everything they could possible want to know and then some using a flash drive in place of a traditional catalog.

For manufacturers, it should be noted that printed USB flash drives have gotten fairly inexpensive in recent years. The smaller a flash drive’s storage capacity, the lower the price. So if you only have so much to say about your products, a certain number of smaller, cheaper flash drives should serve your purposes rather well. One can even get a good deal buying them in bulk or wholesale. Even getting them custom printed for the company logo and distinctive colors isn’t so costly either and will hopefully pay for itself in the long run.

Customers may be surprised to see a USB flash drive with a certain logo on it in place of paper catalogs. Though they will find that it does the same job just as well, if not better, than a catalog. Manufacturers will see that using a printed flash drive will do as good a job or better at selling their products as a catalog while cutting down on costs. It should be a win-win situation for everyone!

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