The idea of raising cattle can be attractive. Do you know how much you would pay for bull calves for sale? Do you know how much livestock would sell for? Unless you are looking to raise cattle as pets, you need to know what your market is and where you can find customers.
Once you understand the pricing of things like bull calves for sale, you need to understand how you are going to sell your products. Marketing for agriculture is a lot different than marketing for other products that consumers purchase. You will need to create a primary plan of attack and several backup plans.
This is especially important if you are planning to work as a niche producer. Niche producers need to spend a lot of time and a lot of effort identifying their customers. Identifying the customers for your product is just as important as the effort you put into maintaining your livestock. If you do not have the appropriate sales channels, you are going to find yourself caring for expensive livestock without having any new place to sell them.
Marketing is not usually something that a person interested in livestock wants to think a lot about. However, it is worth the time spent to learn about marketing trends and adjust the products you are offering to meet the demands of your customers. Marketing could also mean creating a new demand for a new product or offering a familiar product in a unique way to get the attention of customers.
