When choosing the sign placement for your business, the most common options are on a pole, on the building, or at ground level. There are several considerations for where to place a sign, with the most important being the exposure it will get from passersby. Here are three other factors for deciding where to place an outdoor sign.
Stand Out from the Crowd
If your business is located in a busy commercial area, then you will need your sign to stand out from others so people can easily spot your building. Most companies offering sign manufacturing in Fort Worth, TX can create pole signs to place near the sides of streets to guide people to your business. Even if people are not trying to locate your store, if they see your sign, they may decide to drop in if they need any of the products your company offers.
Permission for Display
If you’re leasing a storefront, the owner of the building may not want signs displayed anywhere on the building. This will leave the options of a pole sign or a ground-level sign, with a pole sign being the best option for most businesses. Although sign-manufacturing technology allows for lightweight signs to be created, many property owners don’t want to have signs temporarily attached to their buildings.
Appropriate for Location
Most companies using ground-level signs are located in office parks or installed in front of schools, libraries, or churches set back a distance from the street. This allows for the business or facility to be located using a more subtle sign in less-busy commercial areas.
Most sign manufacturing of this type will use the company’s logo and/or name on the sign and may include a digital display providing passersby with information. To learn more about sign options, click Legacysignsoftexas.com.
